Storytelling: Tapping the Power of Narrative

Storytelling is a best practice for organizations, causes and movements like ours. We know storytelling is important but most of us could stand to do it a lot better and more consistently. And it’s one of the things we can work on together.

That’s why we’ve partnered with Andy Goodman and The Goodman Center to offer this highly interactive webinar series tailored specifically for Encore Network members. You will learn about the importance of narrative as a form of communication, how to tell memorable and persuasive stories, and how to use stories in virtually all aspects of your day-to-day work.

This webinar series includes:

– Four 1-hour sessions over four consecutive weeks (all classes conducted via Zoom).
– Openings for 25 participants max, but we must have 15 participants to go forward.
– Recorded sessions, so participants who arrive late, leave early or miss entire classes can watch a recording at their convenience to catch up.
– Homework assignments between classes that are recommended but not mandatory. Individualized coaching is also available.
-A copy of the booklet “Storytelling as Best Practice” at the conclusion of the fourth class.

Topics covered in the webinar:

Week One – The Structure of Effective Stories
Week Two – The 7 Distinguishing Qualities of Dramatic Narrative
Week Three – The 8 Most Common Mistakes
Week Four – How to Build a Storytelling Culture

Dates: 4 Fridays — January 7, 14, 21, 28 (12-1 pm ET, 9-10 am PT)

Cost: $400 for 4 sessions, a 20% discount for Encore Network members who sign up by January 1
$500 for Non-Members of Encore Network

About Andy Goodman
Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.

Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including, CARE, The Nature Conservancy, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others. For more information about his work, please visit


The event is finished.

Hourly Schedule

Weekly Agenda

January 7
• Why narrative is your most powerful form of communications. • The structure of effective storytelling - overview • Homework assignment: create an outline for the story you will develop over the succeeding weeks of the class
January 14
• Review outlines from previous week’s homework • The 7 qualities that make stories memorable and persuasive • How dramatic narrative differs from journalistic storytelling • Homework: write the opening scene from your story
January 21
• Review scenes from previous week’s homework • The 8 most common mistakes that storytellers make • Homework: write a complete first draft of your story
January 28
• Review drafts (time permitting) from previous week’s homework • The 6 categories of stories every organization must tell • Interviewing techniques for collecting stories from others • The 3 stories leaders must tell • How to use stories in all aspects of your work • Homework: write a complete second draft of your story (optional)


Jan 07, 2022


There will be 4 Sessions in this workshop: January 7, 14, 21, and 28.
12:00 pm - 1:00 pm

Local Time

  • Timezone: America/New_York
  • Date: Jan 07, 2022
  • Time: 12:00 pm - 1:00 pm
Encore Network


Encore Network

Other Organizers

The Goodman Center
The Goodman Center
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